These are often the words used by members of the haircare industry when asked to describe Terri and Steve Cowan. In 1983, when Steve founded PSC, the haircare industry was a fragmented entity. It was, and still is his mission to grow this industry one hairdresser at a time, through a balance of technical skills, training, and business savvy. His goal is to make the salon business profitable and professional. Utilizing his business savvy and unparalleled industry-specific dialogue, he can change a business by changing just a few of the words and phrases that are used behind the chair.
Terri’s dynamic style was brought to the attention of famed entrepreneur and author, John McCormack, and his then business partner, Sam Brocato. Terri serves as one of the Salon Industry’s leading and most respected speakers and trainers. Her direct, common sense approach to measuring and quantifying extraordinary customer service, combined with her undeniable sense of humor is what her audiences enjoy the most. Steve is a powerful speaker in his own right with the ability to take everything that he has learned in his forty plus years in this industry and break it down to share with those around him. He has the ability to engage a room and to lift them to a new personal expectation level.
Both Terri and Steve are dedicated to helping salon owners see their business through their customers’ eyes. They are committed to upgrading the image of the hair care industry, and firmly believe that quality service is the key. It is because of this insight and dedication that they continue to lead the pack in improving the haircare industry.